By creating an airflow phenomenon called "Vortex Action" a Vornado is able to circulate all of the air in the room, allowing everyone in the room to be comfortable. Compare this with a typical fan, that only keeps the air directly in front of it in motion, limiting whole room circulation and comfort.

A Vornado Air Circulator is so uniquely effective, that it allows the homeowner to set the air conditioner several degrees warmer without compromising comfort. This results in considerable savings over the course of the season due to reduced electricity consumption.